E-commerce Brand

The Concept

pawstory.shop is a digital experience that lets people create personalized memorial pages for their pets — combining storytelling, imagery, and interactive elements into a shareable tribute.

The Goal

To design and build a complete digital product system:

• branding

• landing page & funnel

• product builder

• payment integration

• database architecture

• fulfillment automation

• remarketing logic

• onboarding flows

All developed to validate a high-emotion, high-intent niche.

What I Built

Product & Brand

• Complete brand identity (name, visuals, tone)

• Modern landing page written to convert emotional intent

• End-to-end buyer journey mapping

Tech & Systems

• Supabase database (users, orders, pages)

• Stripe for payments + webhook handling

• Automated product generation pipeline

• Admin dashboard for viewing customer creations

• Authentication and session management

• Custom onboarding wizard that guides the user through building their memorial page

Marketing Infrastructure

• Pixel + event setup (Meta)

• Custom audience building

• Initial creative strategy

• A/B tested hero copy and visuals

• Email automations for abandoned views/checkout

• Post-purchase delivery flow

How It Worked

1. User lands on the page → engages with emotional storytelling.

2. Clicks “Create Your Page.”

3. Onboards through a guided wizard: pet name, photos, personality traits, memories.

4. The system generates a fully designed memorial page.

5. Payment collected through Stripe; product delivered instantly.

6. All data is stored in Supabase; the customer receives a shareable link.

Outcome

The project provided insights into:

• framing emotional products

• Cost-per-click challenges in niche audiences

• friction points in onboarding flows

• the importance of storytelling in conversion

• how users interact with “build-your-own” digital products

What I Learned

• How to architect a full digital-product infrastructure

• How to design onboarding flows that reduce friction

• How to combine AI-generated content with user-controlled customization

• How to test emotional markets and evaluate early signals

• How to design a funnel for products with non-functional value (sentimental, emotional)