Remarketing Project

The Client

A digital-keepsake e-commerce brand operating since 2024. At the time of the project, it was generating $90,000/month in revenue.

The Problem

The brand averaged 13,000 initiated checkouts per month, but only 3,000 converted—a 24% conversion rate.

The remaining 76% were lost with no recovery system in place, representing over $300,000 in unrealized monthly revenue.

The Solution

I designed and implemented a full cart-recovery ecosystem using only the client’s existing tools and infrastructure—no new complexity or changes to business logic.

The final solution was an autonomous remarketing flow that recovered 4% of abandoned carts, generating an additional $12,000/month in revenue.

How It Worked

The project combined technical implementation with an e-commerce marketing strategy.

1. Mapped the client’s backend structure and analyzed how checkout, customer data, and events flowed through their system.

2. Built a custom API endpoint triggered whenever a user abandoned the checkout page.

3. Connected the endpoint to an automated recovery sequence using:

   • Resend (email)

   • Meta APIs (WhatsApp)

4. Developed a compliant flow where:

   • A recovery email was sent within 24 hours (respecting consent rules).

   • A WhatsApp message was sent to re-engage the customer.

   
   

   Everything operated in the background, fully automated.

Tracking And Optimization

Every event, from cart abandonment to recovery, was tracked and visualized in a custom dashboard built for the client.

This allowed ongoing optimization of the recovery messaging, timing, and targeting.

Outcome

The project was completed in 4 weeks and paid for itself in the first month of operation.

The main challenge was adapting the solution to the client’s existing tech stack while remaining stable in production.

The biggest win was the deep understanding gained of a fast-scaling e-commerce brand and how to build systems that meaningfully improve revenue without adding operational complexity.