Guilherme Degrazia

I started from business operations: restaurant service, retail sales, team leadership, inventory, vendors, scheduling, customer experience, and day-to-day execution. That background shaped how I think about systems: useful tools have to fit the real workflow, not just look clean on a screen.

In Canada, I worked through high-volume hospitality roles while studying e-commerce and digital business management, eventually managing restaurant operations, teams, purchasing, cost control, events, and service standards.

I later moved deeper into digital marketing and growth execution, supporting small businesses with websites, landing pages, content, email campaigns, Meta Ads, outbound, and automation.

My current work brings those threads together: AI automation, RevOps, internal tools, product operations, and workflow systems that reduce manual work and make business execution easier to measure and scale.

I work best where operations and technical systems meet: AI automation, growth systems, internal dashboards, lead intelligence, workflow automation, restaurant technology, fintech/Web3 prototypes, and early product teams.

The common thread is practical execution. I like turning messy business processes into workflows that are clearer, faster, and easier for teams to operate.